14 years of doing things right

We're out to make the world of hosting a better place for you

Our purpose is to provide a better way of hosting to customers that want an honest, reliable and personal experience.

Hosting is our passion

Our Commitments


  • We will never outsource our support
  • We will never overload our servers
  • We will never use marketing speak or gimmicks to sell our products
  • We will never sell extras that should be included as part of the service
  • We will be open, honest and transparent
  • We will continually invest in our support and services
  • We will never be a middleman. Our infrastructure, our staff

We are committed to this because there are not enough companies out there that prioritise the quality of their service above the amount of people they can cram onto their servers. We’re here to change all that.

Too many hosting companies, their business boils down to a numbers game — have the most customers, with the lowest outgoings and bring in the most revenue. Everything else is secondary. To do this, they invest their budgets on marketing gimmicks and deceptive sales tactics to win more business from customers that don’t know any better. Some hosting companies are nothing more than affiliate schemes that are selling bundled products from a number of suppliers and adding their own fee on top.

At Krystal, we believe that if you invest in the quality of the service and forget about the gimmicks, your customers will do the talking for you.

We treat customers as people, not statistics.

At Krystal, you’ll never be treated as just a number. For over 14 years now, we’ve been doing the opposite of these somewhat shady corporate brands by putting a face to hosting and creating a personal experience in a stubbornly impersonal industry. We are a team that operates transparently and we make sure we’re accountable for the service we provide.

Our mission is to transform the way people host their website online, shifting the power and knowledge into your hands so you can make an informed decision about what you spend your money on.

We believe this is how all online businesses should operate, and we aim to set the benchmark and be a beacon for change amongst the companies that are out there. There are enough shady operators in our industry as it is, without looking to join them. It’s an ambitious goal, but we have an ambitious team that’s committed to delivering on it. We want to lead by example and show the online community that you can be successful by treating customers as equals, not statistics to be taken advantage of.

Our focus is to provide value and prioritise quality

We chose to name our company Krystal as a symbol of value, something we saw that few others were delivering. We believe value comes from providing a platform for you to run your website without having to worry about anything. That means we:

  • Improve the quality of our service by looking to remove hassle wherever possible.
  • Are direct and upfront about what we offer
  • Have a clear and fair billing policy
  • Ensure our support is easy to obtain and reaches our own high standards.
  • Own all of our own equipment to cut out the middleman
  • Invest in our in-house, UK based team to ensure there’s always someone there to support you.

When you need us we’re there, and we don’t hide if things go wrong. If there are problems (working with computers, everyone knows that there can be - perfection simply doesn't exist) we are responsive, diligent and communicative and will get you back up and running as quickly as possible.

Hosting does not have to be complicated

The world of hosting can be a tricky place to navigate, but that needn’t be the case. The most frustrating thing is often all the unnecessary technical jargon as companies look to convince people that ‘the more technical it sounds, the more money you should pay for it’. As a result, it’s needlessly complex and daunting for customers who just want to get value for their money and avoid being ripped off.

We’re a technical company, not a marketing company. We don’t believe in using complex language to oversell our services. With Krystal, what you see is what you get. There are no sneaky hidden fees.

We believe that if you have access to the right information, you can make an informed decision about which service suits your needs, not what lines our pockets. It gives us much more satisfaction to know we’re offering a service works for you and that we can be partners in the long run.